Whether you're writing a fundraising letter or a marketing letter, the key to effective communication is storytelling. When you tell a story, you create an emotional connection and encourage readers to take action.
A good fundraising letter should focus on one thing: your reader's need. Getting a reader to understand your cause requires you to explain what your nonprofit does, and how you are trying to help. Telling a story also helps you build trust with donors. You can tell a compelling story about an individual, or even a group, that your nonprofit works with. This can help you create a strong case for your fundraising letter. Your fundraising letter should have a natural voice. A voice memo recording, or transcription of your recording, can help you keep a natural conversational tone. Make sure your letter is easy to read, and avoid acronyms and foreign words.
You should also keep the letter short and to the point. A long letter may overwhelm the reader and make them feel like you're asking for everything in one letter. It may also put off a reader from donating.
A great way to get your reader to donate is to tell a compelling story about how your nonprofit is changing lives. Many nonprofits use statistics to illustrate their impact. However, statistics aren't usually enough to move people to give. Instead, you should tell an emotional story about the need. A great way to do this is to tell a personal story. Telling a story about a donor makes the recipient feel appreciated and valued.
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